Solution

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We proposed a strategy focused on three main social media channels: Facebook, Instagram, and LinkedIn. In total, 144 posts were designed to promote the brand, encourage test drives, and purchase of a chosen model. Each post was carefully crafted to grab the attention of potential customers and encourage them to visit the car dealership.

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To expand the reach of the campaign, we utilized the Meta Ads tool to reach a wider audience. We targeted a carefully selected group of individuals based on their age, gender, interests, and location. As a result, the campaign reached the people who were most interested in purchasing a Land Rover brand car.

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Results

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Thanks to a carefully designed marketing strategy and the use of Meta Ads tools, DP Media agency helped Land Rover Marvel increase car sales in the city of Łódź. The social media campaign led to 24 test drives and 5 car sales, contributing to achieving the sales objectives.

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Summary

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The social media campaign proved to be an effective tool for the Land Rover Marvel brand, helping to increase sales in the city of Łódź. Thanks to a carefully designed strategy, it was possible to reach the right group of people and draw their attention to the brand. DP Media has once again proven its effectiveness as a business partner for marketing activities.