Real Techniques
Real Techniques is a brand that produces professional makeup brushes and accessories that combine style and functionality, recognized by professional makeup artists and beauty enthusiasts for their quality and innovative solutions.
Solution
The DP Media agency once again supported the Real Techniques brand in its advertising actions on Meta Ads and TikTok Ads as part of a promotional campaign aimed at directing customers to Rossmann stores for the purchase of discounted products. The campaign was designed to target women aged 20 to 35, who constitute the brand's primary target audience.
To attract the attention of potential customers, we proposed a strategy based on attractive promotional materials that highlighted the benefits of Real Techniques products and encouraged visits to Rossmann stores. We utilized various social media platforms—TikTok, Facebook, and Instagram—to reach as broad an audience as possible.
To extend the reach of the campaign, we focused on precise targeting of women aged 20 to 35, who are active on social media and regularly use cosmetic products.
Results
To broaden the reach of the campaign, we concentrated on specifically targeting women aged 20 to 35 who are active on social media and frequently use cosmetic products.
Summary
The promotional campaign for the Real Techniques brand successfully directed customers to Rossmann stores, aiming to reach the widest possible audience interested in promotions on Real Techniques products available at those stores. DP Media once again demonstrated its effectiveness as a partner in the brand's promotional efforts.
- Project in numbers -
15
Number of advertising campaigns
0,0005 $
Cost per result
2 929 178
Reach
- Project gallery -
- Recommendations -
DP Media agency helped to organize the technical aspects related to the social media of the Real Techniques brand. The team was engaged from the beginning in the assigned tasks - we could always count on their substantive assistance. The agency's understanding of the beauty industry is at a very high level. We thank you for your support and warmly recommend collaborating with DP Media to anyone in need of assistance in the field of social media and who wishes to work with an agency that is committed, competent, and responsible.
